Monday, July 13, 2009

Color My World...!


Here's a super cool website to check out: http://colorschemedesigner.com/

It easily generates all sorts of color schemes, from simple to complex, ID's the colors, and exports them in a variety of formats to use in different programs (like Photoshop) or to file away or send to clients, etc. You can adjust hue and contrast to fine tune for subtlety or boldness. But wait, there's more! There's a randomization option, and even a vision simulation option to see how the scheme would appear to viewers with different variations of colorblindness. Wow, who comes up with this stuff?
It's a brilliant tool for easily visualizing color scheme concepts. Well, and for some of us, it uh, can provide hours of entertainment! There's also an "Instant Designer Shop" with pages and pages of ideas for logos, websites, etc... an all around handy place to go for inspiration when the creative juices aren't flowing so well, like on these hot summer days!

Wednesday, July 1, 2009

Current Graphic Design Project: Nerds Are Fun!


NERDS: WE CAN FIX THAT! Now there's a company name I can relate to -- nerdy with a positive attitude! ;-)
This local Santa Ynez-based company created a computer support service franchise. They already had a logo, but needed a bright, playful, eye-grabbing look that would solidify their branding throughout all their printed promotional materials.
I found some great "nerd" stock photos, and integrated the images (including their very cute signature cars) with their bright color scheme in clean, bold layouts for stationery, business cards, a brochure, banners, owner's manual and ads...
I think the point I want to make is that with good graphic design, even nerds don't have to look nerdy!